Suppose you have our small business up and running. Things are going nicely. You have a brick and mortar store with a nice location in your town, but you want to explore expanding your audience beyond the place where you live and work.
E-commerce is the perfect way to accomplish this goal. By setting up, maintaining, and promoting an online store, you open your business to the global market. Suddenly, anyone interested in your goods or services can make a purchase, even if they live very far away from you.
E-commerce removes the constraints of space and helps boost revenue by introducing a new audience to your products and by turning potential customers into existing customers.